PDGwm Digital Marketing Agency

Your website is a vital piece of your business, and we want you to have the most traffic possible going through it every day. That is why we put together these “Must-Haves” that you need to be checking on a regular basis in order to ensure you are gaining the most customers possible. While working through this list we suggest pulling your website up next to this window so that you can properly analyze your site. First, we will take a look at whether or not the website is correctly designed Your website… Must be user-friendly Must set a clear path for customers to make a purchase Must have trust signals Name of the Business Owner Address, Phone Must have security Use HTTPS or Secure Sockets Layer Must have customer support contact information Now let’s take a look at the answers that the customer is looking for when they get to your website. No matter what point the customer is in the buying process, they are going to have questions and concerns. You need to have the answers to these qu...

What makes an effective web design? Is it the visual elements, or is it the functionality? Truth be told it is a combination of both. As Steve Jobs once said, “Design is not just what it looks like and feels like. Design is how it works.” Websites with great usability and function tend to perform better on Google than those just with beautiful design. We want to show you 10 ways to improve your existing website to ensure you are getting the most bang for your buck. Purpose and Function An exceptional website has a clear purpose, and the function is evident and intuitive. The design of every element and how they come together as a whole should be derived from the purpose and function of the website. Communication and Interaction Internet users want information quickly. To ensure you are providing lightning-fast information, you should be clear and concise, using headlines, and subtitles to provide valuable information. Links to the email address or contact form, live chat, and feedback ...

It’s no secret that social media can help business owners like you connect with customers. Most businesses have Facebook and Twitter accounts to keep loyal fans engaged and attract new customers, too. But what about YouTube? With over 30 million daily viewers, YouTube can help you grow your business and expand your customer base. Businesses of all sizes are turning to video marketing as a crucial strategy for customer engagement. And since 6 out of 10 people prefer online video platforms to live TV, it’s no surprise that YouTube reaches more 18-34 and 18-49 year-olds than any cable network! And YouTube users are watching on the go: More than half of YouTube views come from mobile devices, and the average mobile viewing session lasts 40 minutes! Are you getting visibility like that? With a YouTube channel for your business, you can! Unsure how to use YouTube to your advantage? Here are some ideas to get you started: 1. How-to Videos or Tutorials 2. Customer Testimonials 3. Product-in-Ac...

You might not know that there are many places out there where people can leave reviews telling their experience with your business. Some businesses choose not to get involved because it might be too much work. This can be a huge business mistake that you will want to fix right away. In a recent online poll, it was found that 84% trusted online reviews as much as they would a recommendation from a friend or family member. That’s up 4% from last year showing that more people are looking at online reviews and that you need to have reputation management in place taking care of these reviews and making sure you are getting authentic reviews. Most businesses are starting to see the importance of managing their online reviews, and even getting customers to leave them reviews. With that being said, it is very important not to have fake reviews for your company, intended or not. And it’s always a good idea to know all the popular review sites out there so you can manage any reviews that are bei...

Having social media accounts for your business is critical in this digital age. But are you getting the most out of them? Social media marketing works best when people are engaging with your business. Here are our top 10 no-sweat tips to get more engagement for your business on social media. 1. Use attention-grabbing headlines. Why did you decide to read this article? It probably had something to do with the headline. Headlines that start with an exclamation, or “How to…” or “# Ways to…” or that ask a question that your customers might ask themselves tend to get the clicks you’re looking for. 2. Use images, animated gifs, and memes. Posts with visuals perform better, period. Memes and gifs can also bring humor into the mix and increase the chance that your audience will share your content. 3. Create and share videos. Over 100 million hours of videos are watched on social media every day. Get your piece of the pie! 4. Don’t only post your own content. Curate and share content made by ot...

Social media allows so much information to be at our fingertips. It allows business owners to connect with potential customers in new and exciting ways. It also gives customers new ways to reach out and share their opinions, and it is inevitable that sometimes those opinions will be negative. We want to make sure you know just what to do with the inevitable happens so that your customers keep coming back. The first thing to do when you see a negative review is to take a step back. Never respond in the heat of the moment. Never indulge in an angry flash. Compose yourself and address the review in a cool, calm and collected manner. Also, work to identify authentic bad reviews from those who are just “trolling” looking to waste your time. If a review is unnecessarily inflammatory, profanity-laden or unintelligible, odds are the reviewer is just targeting you for argument sake. In these situations, the best thing to do is just step back and let it go. Once you’ve identified true reviews, s...

Your website is your online shop window. It is the first impression you are giving to your new visitor regarding the credibility of your business. If a customer cannot navigate your website to find what they are looking for, they will have no faith in buying from you. You should want it to provide a good experience for your customers. Does it function correctly? Is anything broken? Have you checked lately? 1. What is your site speed? How long does it take for your website to load? If it takes too long, you may have just lost multiple visitors. If it’s not as quick as your competitors, you have just made a bad first impression. 2. Does the content on your site accurately describe what you are selling? This is not only important for your site visitors; even before anyone else sees it, Google has to value your website to ‘rank’ your business site in the search results. 3. Does your site work properly on mobile devices? Have you checked? If not, you are losing a lot of potential customers ...

Just about everyone has some sort of mobile device, be it a tablet, smartphone or laptop.These people are also searching for a business that offers your services. If your site does not function properly on their variety of devices, they won’t waste time trying to make it work. Test your web pages for mobile-friendliness here: https://search.google.com/search-console/mobile-friendly A mobile website is one that has been designed to be responsive. This means the site can detect what kind of mobile device it is being viewed on. It then adapts itself to fit and function properly on the device. Here are 5 reasons why you should have a mobile site: 1. Social media shares are huge on mobile devices because they are so easy to do. Your content, pictures, and videos will get shared more often because your website is readily accessible on mobile devices. 2. Google favors mobile-friendly sites in the search engines. That means they rank mobile-friendly sites higher. 3. A mobile-friendly site mean...

Customer behavior has changed. Now they go online to research and evaluate brands, products, and services. Your potential customers have gone digital, and so you need to. 1. Your prospective customers look online before buying! Did you know that 81% conduct online research before buying? If your products and services cannot be found online, then you are missing out! 2. It works! Thirty-three percent of mobile users have purchased from a different brand after seeing advertisements on their mobile devices. So if your website is not mobile-friendly, you’re losing 33% of buyers! 3. It levels the playing field. If you are a small or medium-sized business, you can take on much larger competitors. To the online shopper, the size of a business is not that important online. If they see you as a business that provides better value, then that is all that matters. 4. It’s cost-effective. You do not have money to waste. Wouldn’t it be great if every lead who viewed your product or service was a ser...

Develop a professional appearance to help your business. If you have a poor one, you aren't going to do well. Carry on reading to learn more information about what to avoid if you want to maintain a good reputation. To make your business reputation better, be sure you're following up with the customers you have. This is even more true if your business is larger in size. Customers have to feel like you care. There are systems that you can use to help you do this. You may also provide a feedback form with their purchase. Do what it takes to satisfy unhappy customers and this will keep your reputation solid. Working to better a customer's bad experience will show them that their satisfaction matters. It is great to display this online. You will show customers and prospective customers that you are willing to address any issue, which makes them more likely to do future business with you. Check on your customers after the sale. This is even more important if your business is a ...

No matter how much you think you know about website creation, there is always something new to learn. Finding a good source of reliable information can be difficult. This article will help you, though. You'll find a listing of tips below to facilitate the development of quality websites. You should also consider implementing fixed-position navigation. This keeps the site menus in place as visitors scroll through your site. This isn't just great for a visitor, you can also help out Internet marketers because it allows visitors to have an easier time doing an action like buy products or sign up to get a newsletter. Speed is critical online, so you have to be certain that your website pages load very quickly. You cannot expect much patience from your visitors. If they are stuck looking at an incomplete page for minutes on end while your content loads, they are quite likely to close your site and find what they're looking for elsewhere. Make sure there is a prominent tagline o...

In today's poor economy, many folks are trying to start businesses on the Internet. But an effective website plays a huge part of an online business. These tips will help ensure your site to be successful. If your site users will be registering to use your site, you should use their personal information to auto-fill forms. When visitors may be filling out multiple forms or information pieces, have the data fields retain their information, and auto-fill subsequent forms that are filled out. Creating transferable form information will make the overall process simpler and quicker for your visitors, and they will be happy with the time you have saved them. Simplify your home page. A lot of people will only look at the front page. That's where they are making the decision whether to spend more time on your site. Be descriptive when you talk about your business and what you offer that is unique, but keep other information minimal to avoid your visitors getting distracted. Ensure you...

SEO is a great way to get traffic to your website. This will give your site the most visibility on searches. To learn more, check out the article below. To improve your search engine rankings, don't just add keywords to your site. Also add alternative forms of that keyword, including misspellings, in the meta tags of each page on your site. This meta-tag data will be read by search engines and as a result, your website to appear in a larger array of search results. Therefore, make sure you use all the possible spellings of your keywords. Pay-per-click strategies can be great ways to practice affiliate marketing. This service is the most common, and the pay is fairly low, but it can build up quickly. Additional advertising doesn't typically boost search engine rankings. It brings in new traffic, but doesn't affect rank. Research their previous experience, and how long they have been working in this field. You also need to be aware of any risks in order to make an educated h...

Having a successful business means having a good image. If you have a poor one, you aren't going to do well. The following tips will help you get ahead. It is important to remain personable when you are online. You have to actively engage your followers in order to make tweets and updates work. If there's a question posted on your social network, make sure you answer it as quick as you can. If something is brought up that you are unsure of, let the person know that you value their opinions, and you will get back to them shortly with a solution. If you're hoping to improve your online reputation as a business, always work toward optimizing your website. One way to do this is by including important search phrases. This will generally be your company name. Many search engines favor authoritativeness. When they consider you an authority, they'll be more willing to move up your site in search results. To enhance your reputation, follow through with the customers to be sure ...

Web design can be a profitable business and many individuals hope to become great at it. The issue is that nobody takes time to learn about successful website creation, and many who do don't reap its benefits. This article is here to help. Keep your site fresh and up-to-date, and promptly remove any outdated content. If you have something on your site that lists an event that happened months ago, chances are you have lost some readers. Visitors want to visit sites that have the most up-to-date information, and leaving up outdated information shows that you are not committed to that. Create a regular schedule for updating the content of your page, and weed out anything that has become irrelevant. Make sure you give your users the option to cancel a given action if they choose to. Actions include registering for any e-mail notifications, browsing the site, or filling out forms. If visitors cannot cancel an action they are not interested in, such as providing their contact informatio...

Many people strive to be good at web page design. However, most do not take the appropriate time to learn the skills it takes to be truly successful; the few that do reap all the benefits. Let this article help you so that you can be one of the few that benefits from learning website design. Speed is critical online, so you have to be certain that your website pages load very quickly. If visitors have to wait and sit for a long time as your website load, there is a big chance that they will click away from you website and go elsewhere. They will probably not come back as well. Search Engine Testing your website in every browser available is a great way to ensure it works as you wish it to for every visitor. Some things that work in Internet Explorer might not work correctly in Chrome, Safari, or Firefox. Test every page in each browser before you let your site go live. Always research keywords before writing content. Your customers should always be the top focus, but search engine op...

SEO can be hard to understand if you are new at it, but it is essential for a online business. With a bevy of tips and the right tools, you can overhaul your site to make it friendlier to search engines, ultimately leading to more traffic. Using a pay-per-click method can be one of the most effective affiliate marketing program systems. This service is easy to provide, but the pay can be modest. Even with modest pay though, revenues can build quickly. Make sure you select relevant keywords to use in your anchor text when posting an internal link. Using generic anchor text like "click here" is a wasted opportunity to integrate more keywords. Search engine bots will look for keywords in anchor text and boost your rankings when they see them. Code your site well when trying to use SEO. Search engines are not humans and their spiders will not make exceptions for inadequate code. A Flash content loaded site that lacks descriptive text will can't indexed by search engine spide...

Reputation is critical to any type of business. When a reputation is strong, the business can do almost anything. Handle your reputation with great care, like you would all parts of your business. Use this advice to help you maintain a solid business reputation. Follow through with your customers to keep your reputation good. This is especially true if you have a larger business. They want to feel as though they mean something to you. You could opt for an automated solution to make sure that reach outs occur. Also, attempt asking for feedback on their most recent purchases. When you're dealing with content that's negative online about the brand you represent, you should work on having a good offense. Make sure that there is lots of positive feedback and reaction to your brand, and you'll simply drown out any negative feedback. Continue to post positive content, and the negative content will be drowned out. To make sure you have a great reputation for a business online, you...

Have you thought about designing a website but weren't quite sure how to do it? Would you like to create a site for your company? This article will be a great start for you, as it contains many great ideas to aid you in creating the website of your dreams! Help your visitors navigate your page via fixed position navigation. By locking the menu to a fixed point on the screen, you can make sure it is constantly visible to the user regardless of where they scroll to on the screen. This helps anyone who just stumbles across your site view it more seamlessly. It can also make it easier for them to do something you want them to do (like get on your email list). Do not use a lot of graphics. While you need graphics to create a website that looks well and works right, you don't need a lot of them, because they can clutter things. Your graphics should not only be decorative; they must also be true improvements. Having the right amount of graphics will improve your site's usability ...

You can tell how well a site is doing by looking at how much traffic it gets. Sites used to sell product need lots of visitors on a regular basis. You will want to optimize your search engine rank to get these visitors. The art of search engine optimization is great for boosting these critical page rankings. If you are ready to begin, look to this post for some top tips on SEO. Use many types of keywords and even common misspellings. Search engines will be able to see these meta tags and you will show up in a much larger amount of searches. Try to include a variety of keywords, along with some that are misspelled. For example, a website about aquariums would have keywords such as "fish tanks," "aqarium," "tank," etc. If you want your site to achieve high rankings, you must make your content more spider-friendly. There are always spiders going through your content, searching for various keywords, and they need to know how to get to all the pages on your si...